Frederic Avella
Born in 1975 into a 4th generation of master masons, Fred Avella was immersed in the family business from an early age. At the age of 12, his father taught him how to polish, cut and shape various works in stone and marble.
At the age of 21, the municipality of Sanary on the Côte d'Azur chose Fred to carry out the complete renovation of several public fountains and statues.
His contemporary work offers a variety of finishes while being influenced by today's French design industry in terms of ideas about pop culture, cartoons and comics. He created "Freud", his first series of sculptures, manifesting his intention to demystify various animals with proportions, exaggerations, round lines and personification.
Frederic's concept is to parody the serious character in an amusing, almost burlesque way, knowing what the animal image represents in pop culture while often being used for brand labels or as sports mascots. Yet the animal's characteristics remain loyal, faithful, courageous, powerful and strong. He creates, revisits and personalizes animal subjects, giving them a touch of aesthetic pop art candy and brightly colored finishes.